As digital media become increasingly integrated into our everyday lives Loewe have recognised that television design needs to become more intelligent and, in particular, more communicative. Our task was to make this shift visible. As a result we came up with a completely new interpretation of the TV: simpler, younger and more a piece of furniture than a cold technological statement.

Product Launch    2007 Disciplines   Product Design Awards   iF award (Gold)     red dot (Best of the Best)     National German award     (Gold)     Design Center Stuttgart